Cafe startup promotion

There are a number of ways to advertise your new cafe. You can use social media, paper coupons, and even a “Recommend a Friend” program. You should also consider the unique features that your cafe has and create events that highlight these aspects. This will ensure that your customers have an enjoyable experience when they visit your cafe.

Social media

Using social media is a great way to promote your cafe. It can help you expand your brand and attract more customers. However, you should make sure that you keep the soul of your cafe intact. Using your social channel cover pictures to showcase the essence of your cafe is a great way to show off your brand. You can choose images that capture the essence of your cafe’s interior, or you can also find images that customers have shared online.

A great way to promote your cafe is to run themed campaigns. These campaigns can promote one of your signature dishes. You can use hashtags to promote them and target specific audience groups. While running social media campaigns, make sure you use the right hashtag and make it about the experience people can have at your cafe.

Recommend-a-Friend program

Implementing a Recommend-a-Friend program is a great way to attract new cafe clients. Referred clients tend to be loyal customers. This can be done by creating a referral card or using software that supports this program. You can give customers a discount on their first order when they refer a friend to your cafe. In return, your friend will receive a $5 discount on his or her first order.

Another method is to reach out to regional newspapers. The local newspaper is always on the lookout for stories about people in the area, so write a unique story that relates to the local community. Local newspapers are likely to use the story if it is compelling enough.

Business credit cards

These cards offer rewards on business purchases, so you can get some cash back. Some cards even offer rewards on travel. These cards usually require a minimum deposit of $500. Some also offer rewards points, like one point for every dollar you spend. If you’re starting a cafe, these credit cards can be useful to you.

The Blue Business Cash(tm) Card from American Express offers a 2% cash back rate on purchases. Once you hit $50,000, the rate drops to 1%. This is a good deal for small businesses, but it does come with restrictions. Despite the low spend cap, this card offers other great benefits like no annual fee and flexible financing.

Paper coupons

Paper coupons are a great way to advertise a new cafe. They’re affordable and easy to create. You can design them yourself, or you can use a service like Canva, which will create them for you. The service has an extensive media library that you can use to create the coupons.

If you don’t have design software, you can use a free program called Adobe Express. The program comes with a variety of templates, and includes professional designs that you can edit, duplicate, and resize. You can even upload your own images for free. For more sophisticated designs, you can use Adobe Illustrator, which is a vector graphics program.


Creating a promotional video for your video cafe can be a challenging task. You need to make your video engaging, capturing the interest of your target audience. The best way to achieve this is to use a tagline that reflects your brand and addresses a concern or need your potential customers may have. For example, Square uses a 30-second video to promote its mobile payment service, and instead of talking too much about their service, they feature honest testimonials from satisfied customers. This will help your prospective customers relate better to your brand.